Marketing
UK website readability: 200 homepages measured
200 UK homepages scored with Flesch Reading Ease. The median sits below the plain-English band. Method, dataset and limits published.
Journal
Practical writing and content marketing guides
Everything we have learned about briefing, structuring and publishing business content — written for people who have to do it themselves.
Editorial Process
British vs American English in Business Writing
Where UK and US business English actually differ — spelling, punctuation, dates, numbers and vocabulary — and how to pick one variant and hold it.
Finance
UK Invoice Requirements: What Must Appear on an Invoice
The fields a UK invoice must carry, what a VAT invoice needs beyond that, how the tax point works, and the details that get an invoice rejected.
Business
How to Write a UK Proposal vs a US Proposal
The structural, pricing and legal differences between a UK and a US proposal, with a structure that travels between both markets.
Business
Freelance Copywriter Rates in the UK (2026)
What UK copywriters charge in 2026: the survey median, the rate bands by experience, how day rates convert to projects, and how to set your own floor.
Operations
GDPR vs UK GDPR for a Small Newsletter
Where UK GDPR and EU GDPR actually differ for an email list, what the newsletter has to prove, and the practical choices for a small sender.
Ecommerce
US Sales Tax Nexus for Digital Products
How economic nexus works after Wayfair, why digital products are taxed differently in every state, and what a small non-US seller should set up.
Marketing
A Readability Benchmark for Small Business Websites
The method, sampling rules and dataset format behind our readability benchmark — published before the numbers, so the numbers can be checked.
Operations
Writing a Job Ad That Attracts the Right Applicants
Lead with outcomes instead of duties, publish a pay range, keep the application short, and add one screening question that filters for judgement.
Editorial Process
Where to Get Images You Can Legally Use (and How to Credit Them)
CC0, CC BY and CC BY-SA explained, where to find safe images, how to write a credit line, and the five mistakes that lead to licensing claims.
Marketing
Pitching Yourself as a Podcast Guest (Without Sounding Like a Pitch)
Pick small shows, reference a specific episode, propose the episode not yourself, and turn one recording into six pieces of content.
Copywriting
Writing for a Product Launch: Announce the Change, Not the Feature
One sentence before any asset, a headline about the change, a 40-second demo, an honest limitation, and proof for two weeks after launch day.
Operations
Small Business Cybersecurity: The Five Things That Actually Matter
Password managers, tested backups, update routines, least privilege and two phishing habits. The five defences that stop most attacks on a small business.
Editorial Process
Website Launch Checklist: 24 Things to Check Before You Announce It
Copy, forms, redirects, indexing, HTTPS and mobile testing. The ordered checklist to run before you share a new site link.
Copywriting
What to Post on LinkedIn When You Sell a Service
Four post types that work for service businesses, how to write the first two lines, what to avoid, and how to turn one idea into a month of posts.
Marketing
Video Marketing for Small Businesses Without a Studio
How to plan, shoot and publish video on a phone: three formats that work, five things that make phone footage watchable, and a monthly routine.
Marketing
How to Write a Comparison Page Without Trash-Talking Anyone
A comparison page has to help a reader decide. What to compare, how to stay fair, and the structure that earns trust and rankings.
Copywriting
Website Contact Forms: Why Yours Gets Ignored
Fewer fields, a clear next-step promise and specific error messages. What to change on a contact form so visitors finish it and you can answer them.
SEO
How to Find the Content Gaps Your Competitors Are Missing
A two-hour method to map five competitors, spot missing, thin, outdated and comparison gaps, and choose the five pages worth writing next.
Marketing
Why Your Emails Land in Spam (and How to Fix It)
SPF, DKIM and DMARC explained without jargon, plus list hygiene, sending volume and the checks to run before a campaign so your emails reach the inbox.
Ecommerce
Writing Marketplace Listings for Amazon, Etsy and eBay
Titles, bullets, descriptions and images for marketplace listings: what shoppers scan, the objections to answer, and the numbers to watch after launch.
Content Strategy
Website Navigation: The Copy Around the Menu
Most navigation problems are naming problems. How to label pages after customer jobs, order the menu, write orienting sentences and test with five people.
Content Strategy
How to Build Buyer Personas Without a Research Budget
Build buyer personas from five customer interviews instead of guesswork. What to ask, the four details that change your copy, and what to leave out.
Marketing
Email Subject Lines: What Gets Opened and What Gets Deleted
Subject line length, preview text pairing, eight patterns that work, what to avoid, and how to test when Apple's privacy changes make open rates unreliable.
SEO
How to Write an FAQ Page People Actually Use
Most FAQ pages answer questions nobody asks. How to mine support tickets and Search Console, write answers that open with the answer, and keep the page current.
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