Marketing
A Readability Benchmark for Small Business Websites
The method, sampling rules and dataset format behind our readability benchmark — published before the numbers, so the numbers can be checked.
Category
Marketing
Getting found and getting enquiries: local search, email, paid media, referrals and the metrics that tell you what worked.
Marketing
Pitching Yourself as a Podcast Guest (Without Sounding Like a Pitch)
Pick small shows, reference a specific episode, propose the episode not yourself, and turn one recording into six pieces of content.
Marketing
Video Marketing for Small Businesses Without a Studio
How to plan, shoot and publish video on a phone: three formats that work, five things that make phone footage watchable, and a monthly routine.
Marketing
How to Write a Comparison Page Without Trash-Talking Anyone
A comparison page has to help a reader decide. What to compare, how to stay fair, and the structure that earns trust and rankings.
Marketing
Why Your Emails Land in Spam (and How to Fix It)
SPF, DKIM and DMARC explained without jargon, plus list hygiene, sending volume and the checks to run before a campaign so your emails reach the inbox.
Marketing
Email Subject Lines: What Gets Opened and What Gets Deleted
Subject line length, preview text pairing, eight patterns that work, what to avoid, and how to test when Apple's privacy changes make open rates unreliable.
Marketing
Homepage Copy Structure: The Order That Answers Doubts
A section-by-section homepage structure that answers the questions visitors actually ask, in the order they ask them, with notes on what to cut.
Marketing
Writing a Service Page: From Feature List to Decision Page
Turn a flat feature list into a service page that answers scope, process, price, and risk questions so the reader can decide without a call.
Marketing
Headlines That Earn the Click: Specificity Over Cleverness
Why plain, specific headlines outperform clever ones, with a repeatable method for writing, checking, and testing the options before you publish.
Marketing
Call to Action Writing: Verbs, Promises, Placement
A practical guide to call to action writing: stronger verbs, smaller promises, smarter placement, and the exact phrases that make people hesitate.
Marketing
Testimonials Without Exaggeration: Collecting Proof That Holds Up
How to collect, edit, and place testimonials that read as evidence rather than marketing, including the questions to ask and the details to leave out.
Marketing
Writing a Case Study: Structure Without Bragging
A clear case study structure built on the customer's situation, the decisions you made, and the results you can defend, minus the self-congratulation.
Marketing
Email Newsletter Structure: A Format Readers Finish
A repeatable newsletter structure with one lead idea, two short supporting items, and a single ask, plus rules for length, formatting, and measurement.
Marketing
The Marketing Plan for a Small Business That Fits on One Page
A marketing plan that fits on one sheet: choose your buyer, one countable action, one channel to own, and one thing to stop doing this quarter.
Marketing
Content Refresh Strategy: Updating Beats Publishing More
How to find pages worth saving, four kinds of refresh, and a monthly routine that improves existing content instead of publishing more of it.
Marketing
How to Get Your First 100 Email Subscribers Without Ads
How to get your first hundred email subscribers without ads or tricks: existing customers, one clear offer, better form placement and honest asks.
Marketing
Social Media Without Daily Posting: A Cadence That Survives
Daily posting is not a strategy. A workable cadence, a batching routine and four repeatable formats that keep a small team visible without burnout.
Marketing
Content Marketing on a Small Budget: Where the Money Actually Helps
A small content budget goes further when it buys editing, photographs and distribution instead of more words. A practical split and a monthly routine.
Marketing
Referral Program Basics: How to Ask Without Awkwardness
Referrals happen by accident until you make them easy. When to ask, what to ask for, how to reward it, and how to keep track without new software.
Marketing
Paid Ads: The Checks That Prevent Waste Before You Spend
Most ad waste happens before the account opens. Six checks on capacity, offers, landing pages, tracking and budget maths that prevent expensive lessons.
Marketing
Marketing Metrics That Matter: Enquiries, Not Vanity
Impressions and followers rarely change decisions. A small set of marketing numbers, from enquiries to average value, and how to record them each week.
Marketing
Cold Email That Gets Replies: Relevance Over Volume
Cold email works when one message fits one recipient. Building a list from evidence, writing a first line that earns a second, and following up once.
Marketing
Turning Webinars Into Articles Without Publishing a Transcript
How to convert a webinar recording into articles: find the moments worth keeping, rebuild the order, and supply the context a live audience already had.
Marketing
Seasonal Campaign Planning: Work Backwards From the Date
Seasonal campaigns fail on logistics, not creativity. Starting from the last order date, counting back in weeks, and deciding what must be true on the day.
Marketing
Influencer Partnerships: Briefing and Measuring the Work
Choosing a partner by audience rather than follower count, writing a brief they can follow, and measuring a collaboration without relying on likes.
Marketing
WhatsApp Business Marketing: Useful Messages, Not Spam
WhatsApp rewards conversation and punishes broadcast. Setting up a business profile, collecting consent, and the messages customers actually welcome.
Marketing
Customer Feedback Loops: Asking Properly and Acting on It
Where to ask, what to ask, and how to close the loop so feedback changes something. A practical routine for small teams with no research budget.
Marketing
Business Idea Validation: Testing Demand Before You Spend
How to test whether anyone will pay for your business idea before you commit money, with cheap signals, presales and an honest way to read the results.
Marketing
Pricing Your First Service: From Guesswork to a Defensible Price
Move past guesswork when pricing a service. Work out your floor, read the market, price the outcome, and present a number you can hold under pressure.