Who writes and edits
BrandPromotions is run by Shahzaib Nagi, who edits every article published here. We do not accept guest posts, paid links or sponsored articles. If that changes, the article will say so at the top.
How topics are chosen
Topics come from three places: questions clients ask during projects, real search queries, and gaps we find in existing coverage. We publish when we have something specific to add, not to fill a calendar.
Research and sourcing
Advice is based on work we have done or on publicly documented practice. Where a claim is measurable — search behaviour, pricing, platform policy — we check the primary source before publishing and link to it when useful. Numbers are dated, because most of them change.
Use of software
We use software, including AI assistants, to help draft, outline and check text. Nothing is published unreviewed: every article is read, edited and fact-checked by a person, and machine-written filler is removed. Images are either our own, licensed stock, or openly licensed files credited in the caption (see our guide to licensing images).
Corrections
If something is wrong, tell us through the contact page. We correct factual errors within two working days and add a dated note at the foot of the article when the change is material. Substantive updates reset the date shown on the page.
Advertising and independence
The site is funded by client work and by display advertising. Advertisers have no influence over what we write, and advertising is clearly separated from editorial content. We do not publish articles in exchange for payment.
Privacy
What we collect and why is set out in the privacy policy.