Every engagement starts with a written brief, includes an outline you approve, and ends with copy you can publish without a rewrite.
Research-led articles that answer a search question properly.
Pages that explain the offer in one read.
Copy that answers the questions shoppers ask before buying.
Landing pages and email sequences that sound like one brand.
Post text that holds attention without shouting.
Make existing content work harder before writing more.
The outline stage is where most projects are saved. Approving structure before prose prevents the rewrite that comes from a misunderstood brief.
You describe the reader, the offer and the outcome. We ask the questions that make the brief usable and confirm scope in writing.
You approve the structure and the argument before drafting. This is the cheapest point to change direction.
A complete draft with sources, meta copy and internal link suggestions arrives on the agreed date.
Two revision rounds, then clean HTML or a CMS-ready draft, and a short note on what we would improve next.
Pricing depends on research depth, word count and turnaround — not on how long we can stretch the work. We quote a fixed fee after reading your brief.
Drafts are written by a person. We may use tools for research, checking and variant generation, but every article is structured, written and edited by hand. We do not publish unreviewed machine output.
Two rounds are included on every deliverable. Send one consolidated set of notes per round. Revisions must stay within the approved brief and outline; a change of direction is quoted as new work.
No. We deliver HTML or a CMS-ready draft. If you want us to publish, we can do that with written approval, but it is optional and never assumed.
A short brief: the reader, the offer, the outcome, and any proof you already have. If you have existing pages or sales notes, send those too. We will ask follow-up questions before quoting.
Yes. Send two examples you like and one you do not, with a sentence on why. If you have a style guide, we will follow it and flag anything it does not cover.
A fixed fee per project, quoted after we read the brief. Retainers are available for teams publishing four or more articles a month. Deposit terms are set out in the quote.
Two paragraphs is enough. You will get scope, a timeline and a fixed quote, usually within one working day.
