Brand
How to Write a Brand Voice Guide People Actually Follow
A practical method for building a brand voice guide from real writing samples, with dials, rules, examples, and a checklist your team can follow.
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Brand
How a business sounds and looks: naming, voice, identity and the consistency that makes a small company feel established.
Brand
Naming a Business: A Process That Still Works in Ten Years
How to name a business with a repeatable process: brief, generate, shortlist, test, and check the name will still fit when the company grows.
Brand
The Logo Brief: What a Designer Actually Needs From You
A logo brief that covers the decisions, constraints, and formats a designer needs, plus how to give feedback without redesigning the work yourself.
Brand
The About Page That Builds Trust: What Readers Look For
An about page earns real trust through specifics: who you are, who actually does the work, where you operate, and an honest note on what you do not do.
Brand
Brand Consistency: The Small Things That Make a Site Look Assembled
A practical brand consistency checklist covering titles, metadata, punctuation, naming, and the small mismatches that make a business look improvised.
Brand
House Style Guide: The Decisions Worth Writing Down
Which writing decisions belong in a house style guide, how to keep it short enough to use, and how to settle disputes without another meeting.
Brand
Writing About Your Team Without the Corporate Fog
How to write a team page with roles, real work, and specific detail instead of the stock phrases about passionate people being the greatest asset.
Brand
Writing a Press Release: Structure, Facts and Timing
A press release is a source document, not an advert. The structure editors expect, the news test to apply first, and when sending one is worth the effort.
Brand
Returns Policy Writing: Plain Language That Builds Trust
How to write a returns policy people can actually use: the five questions to answer, who pays postage, the process in steps, and the exceptions to name.
Brand
Storytelling for Business: Structure Without Fiction
A four-part story structure for business writing that uses real events, keeps the company in the background, and stays short enough to read.
Brand
Customer Service Replies: Templates That Still Sound Human
Build a reply library that saves time without sounding automated: structure, tone, the sentences to ban, and how to keep templates from going stale.
Brand
Customer Reviews: Asking, Responding and Using Them
A review strategy that fits a small team: when to ask, how to reply to criticism without arguing, and where reviews belong in the sales conversation.
Brand
Registering a Business Name: Checks to Do Before You Commit
Before you register a business name, check availability, similarity, domains and licences. A short guide to the checks that prevent an expensive rename.