Free template
A content calendar for one quarter, with the columns that earn their place.
A CSV with fourteen pre-filled rows for a UK small business, twelve empty weeks and the eleven columns that decide what actually gets published: intent, keyword, internal links, owner and status.
content-calendar-template.csv
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What is inside
- Fourteen worked rows: title, format, category, intent, keywords and internal links
- Eleven columns, including owner and status — the two that stop a calendar dying
- A quarter of empty rows, ready for your own topics
- Internal-link columns, so every new page has two links before it is written
- Dates in ISO format (2026-11-04), which sorts correctly in every spreadsheet
How to use it
- Import the CSV into Google Sheets or Excel and rename it for the quarter.
- Delete the worked rows once you have read them; keep the column structure.
- Fill the internal-link columns first — a page with no inbound link does not get read.
- Review status weekly and move one row to Published; that is the whole ritual.
Who it is for
Small teams publishing one to four articles a month, and anyone who has started a calendar in October and abandoned it in November.
Related reading
- A content calendar a small team can actually keep
- Content refresh strategy
- How often should a business blog?
More free templates: the resources library. Two browser-based checks live in free tools.
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