Brand
Writing About Your Team Without the Corporate Fog
How to write a team page with roles, real work, and specific detail instead of the stock phrases about passionate people being the greatest asset.
Journal
Articles — page 4
More guides on running, marketing and writing for a small business.
Brand
Writing a Press Release: Structure, Facts and Timing
A press release is a source document, not an advert. The structure editors expect, the news test to apply first, and when sending one is worth the effort.
Ecommerce
Shipping Page Copy: Answering Before Checkout
The questions buyers ask about delivery, how to structure a shipping page, and how to write timing and cost honestly so fewer orders are abandoned.
Operations
Microcopy That Reduces Support: Labels, Errors, Confirmations
How better labels, error messages, and confirmations prevent support tickets, with before-and-after examples for the moments that generate contact.
Marketing
Referral Program Basics: How to Ask Without Awkwardness
Referrals happen by accident until you make them easy. When to ask, what to ask for, how to reward it, and how to keep track without new software.
Brand
Returns Policy Writing: Plain Language That Builds Trust
How to write a returns policy people can actually use: the five questions to answer, who pays postage, the process in steps, and the exceptions to name.
Brand
Storytelling for Business: Structure Without Fiction
A four-part story structure for business writing that uses real events, keeps the company in the background, and stays short enough to read.
Marketing
Paid Ads: The Checks That Prevent Waste Before You Spend
Most ad waste happens before the account opens. Six checks on capacity, offers, landing pages, tracking and budget maths that prevent expensive lessons.
Ecommerce
Abandoned Cart Emails: Three Messages, No Guilt
A three-email sequence with timing, angles, and subject lines that remind without nagging. Includes what to stop sending and how to judge whether it works.
SEO
Writing for Screen Readers: Accessible Content Basics
Practical accessibility basics for writers: heading order, link text, alt text, tables, forms, and the structure that makes content readable aloud.
Marketing
Marketing Metrics That Matter: Enquiries, Not Vanity
Impressions and followers rarely change decisions. A small set of marketing numbers, from enquiries to average value, and how to record them each week.
Brand
Customer Service Replies: Templates That Still Sound Human
Build a reply library that saves time without sounding automated: structure, tone, the sentences to ban, and how to keep templates from going stale.
Business
Style Guide Basics: Punctuation, Numbers, Capitalisation
Sensible defaults for punctuation, numbers, capitalisation, dates, and abbreviations, so a small team can write consistently without a long rulebook.
Operations
Building a Sales Process: From Enquiry to Decision
A repeatable sales process for small teams: capturing enquiries, qualifying early, quoting with a next step, following up and handing over cleanly.
Operations
Inventory Management Basics: Avoiding Dead Stock
Simple routines that stop cash sitting in slow stock: reorder points, ageing reports, SKU discipline, and a monthly review small teams can keep up.
Business
Proofreading Tips: Catching What Spellcheck Misses
Practical proofreading techniques for catching homophones, wrong names, broken numbers, and the errors that spelling and grammar tools never flag.
Marketing
Cold Email That Gets Replies: Relevance Over Volume
Cold email works when one message fits one recipient. Building a list from evidence, writing a first line that earns a second, and following up once.
Marketing
Turning Webinars Into Articles Without Publishing a Transcript
How to convert a webinar recording into articles: find the moments worth keeping, rebuild the order, and supply the context a live audience already had.
Operations
Outsourcing Writing Safely: Brief, Test, Review
What to hand to an outside writer, how to write a brief that prevents rewrites, and the review steps that catch errors before anything is published.
Business
Networking Without Awkwardness: A Repeatable Approach
Networking works better as a habit than a performance. Choosing the right rooms, three questions worth asking and a follow-up you will actually do.
Operations
Working With Freelancers: Habits That Prevent Rewrites
Most rewrites begin before the first draft. Clear definitions of done, shared context, one contact, and faster feedback loops that save time.
Operations
Trade Shows and Expos: Planning, Staffing and Follow-Up
A trade show is won or lost in the six weeks around it. Setting one goal, costing each conversation, staffing the stand and following up within 48 hours.
Ecommerce
Loyalty Programs: Rewards That Change Behaviour
A loyalty scheme should reward the visit you want more of, not the one you already get. Structures, thresholds, redemption and the admin that kills them.
Business
The Quarterly Business Review: An Hour That Changes the Quarter
A one-hour review with four questions, five numbers, and one decision. A repeatable agenda for small teams who never seem to stop and look up.
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