Meta description generator
Give it a topic and the one thing the page delivers. It writes five descriptions, counts every character against the 155 limit, and tells you which ones will be cut.
Five options
Check a description you already wrote
What makes a meta description work
It is not a ranking factor. Google rewrote the old idea that it was years ago, and now frequently ignores the tag altogether and pulls a sentence from the page. What it still does is decide what a searcher reads before deciding whether to click, in the cases where Google does use it. That is a click-through problem, not a ranking one, and it is worth ten minutes.
155 characters is a guideline, not a rule
Desktop results cut off around 155–160 characters; mobile cuts sooner. The counter here treats 120–155 as the band that survives on both. Below 120 you are leaving space unused; above 155 the last clause is likely invisible.
The first 100 characters carry the message
If the description is cut, it is cut at the end. Put the promise first and the qualification after it. Every field a UK invoice needs, with a template survives a cut; Our studio has been helping businesses since 2016, and in this guide… does not.
Do not repeat the title
The title is directly above the description in the result. Rewriting it wastes the only two lines you have. Add the next piece of information instead: what the reader gets, how long it takes, what it costs, what it avoids.
Write for the searcher, not the keyword
A phrase repeated twice reads badly and does not help. One natural use of the term the person typed is enough, usually as the subject of the sentence. If the query is uk invoice template, the description should confirm that a template exists before the cut.
Common mistakes this tool will not fix for you
- Promising something the page does not deliver. The bounce is worse than the missed click. Check the page against the sentence before you publish both.
- Using the same description on every page. Duplicates get rewritten by Google, usually with the wrong paragraph.
- Filling the space because it is there. A tight 130 characters beats a padded 155 every time.
- Ignoring the brand. If the result is ambiguous, a short brand mention at the end earns the trust the sentence cannot.
Questions
Will Google use the description I write?
Often, not always. Google generates its own snippet when it judges that a passage from the page answers the query better. You cannot prevent that; you can write a description that is close enough to the page that either version works.
Should the description mention the price?
If the price is on the page and it is competitive, yes — it filters out the clicks that would have bounced. If the price is not published, do not put it in the description.
Do I need a meta description on every page?
Yes on any page you want clicked: articles, service pages, category pages, the homepage. Leave it off on pages you have marked noindex.
Related: title tags and meta descriptions, writing for featured snippets, and the headline tester for the line directly above this one.
Pages, not paragraphs.
A description is the last thing we write on a page, because it has to describe something that already exists.