THE ONE-PAGE WRITER'S BRIEF
BrandPromotions — free to copy and use without attribution.

READER
One sentence describing a specific person and their situation.
e.g. "A shop owner whose website gets visits but no enquiries."

OUTCOME
The action the reader should take after reading.
e.g. "Request a page audit."

ANGLE
The argument, in one sentence.
e.g. "The product pages, not the ad budget, are the problem."

PROOF
Data, quotes or documents the writer may use.
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MUST INCLUDE
Sections, keywords, internal links.
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MUST AVOID
Banned claims, tone, competitors, legal restrictions.
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FORMAT
Word range, CMS requirements, meta copy needed, deadline.
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CONTACT
Who approves the outline and the draft.