PROPOSAL TEMPLATE — UK AND US VARIANT BrandPromotions — free to copy and use without attribution. Replace [bracketed] text. The UK and US blocks differ only where marked. Delete these instructions before you send. =============================================================== 1. SUMMARY (one page — this is the page that gets forwarded) Prepared for: [Client legal entity name] Prepared by: [Your name], [Company] Date: [24 October 2026] Valid until: [23 November 2026] THE PROBLEM [Two sentences, in the client's words. Quote their brief if you have it: "Your site gets 4,000 visits a month and 12 enquiries. The pages describe what you do rather than what the buyer gets."] THE OUTCOME [One sentence with a measurable change: "We will rewrite six pages so that a first-time visitor understands the offer in the first sentence, and add a single call to action to every page."] WHAT IT COSTS [UK] £[4,800] excluding VAT (£[5,760] including VAT at 20%) [US] $[6,200], excluding applicable state and local sales tax TIMELINE Start [3 November 2026] · First draft [17 November] · Live [12 December 2026] NEXT STEP [One action, one date: "Reply to confirm, and we will send the kick-off questionnaire on 3 November."] =============================================================== 2. THE SITUATION [Three short paragraphs, max. What we heard, what it means commercially, what we propose to do about it. Resist the urge to describe your process here.] =============================================================== 3. SCOPE DELIVERABLES - [Six website pages: home, about, three service pages, contact] - [One round of revisions per page] - [Page titles, meta descriptions and heading structure for each page] NOT INCLUDED - [Photography, design changes, paid media] - [Additional pages — priced at £[450] per page] SEQUENCE 1. [Kick-off call and questionnaire — 1 hour, week 1] 2. [Draft copy for review — week 3] 3. [Revision round — week 4] 4. [Final copy and meta data — week 5] WHO DOES WHAT [Your name] writes and edits. [Client contact] is the single approver. Feedback consolidated by the client, not collected from several stakeholders. =============================================================== 4. EVIDENCE [One case study, three or four sentences, with one number in it. "Reworking four service pages for a Manchester HVAC contractor took enquiries from 11 to 28 a month in one quarter. The change was moving the offer above the fold and removing the second call to action."] Reference available on request: [Name, company, sector] =============================================================== 5. PRICE RECOMMENDED [Six pages, one revision round] — £[4,800] ex VAT ALTERNATIVE [Home and two service pages only] — £[2,400] ex VAT CHANGES Work outside this scope is quoted at £[450] per page, agreed in writing before it starts. [UK] All fees exclude VAT, which is charged at 20% where applicable. [US] Fees exclude applicable state and local sales tax. A W-8BEN-E is available on request. =============================================================== 6. TERMS Payment: [UK] 50% on acceptance, 50% on delivery, 30 days from invoice. [US] 50% on acceptance, 50% on delivery, net 30. Late payment: statutory interest and compensation apply to overdue commercial debts. IP: Copyright transfers on final payment. Confidentiality: mutual, standard terms attached. Termination: either party on 14 days' written notice; work to date is payable. Validity: this proposal is valid until [23 November 2026]. =============================================================== SIGN-OFF [UK — acceptance by email is usually enough] To accept, reply to this email with "approved" and we will send the invoice for the first instalment. [US — a signature block closes faster] Accepted by: ______________________ Name: ______________________ Title: ______________________ Date: ______________ =============================================================== HOW TO ADAPT IT FOR THE OTHER MARKET UK → US - Move the outcome and the number into the first paragraph. - Replace "we would aim to" with a date. - Put a metric in the case study. - Add the signature block. - Switch spelling and date format (24 October 2026 → October 24, 2026). US → UK - Cut the superlatives; keep one claim and support it. - Add a paragraph on how the work will be managed and who approves. - State the VAT position, ex and inc. - Use a UK reference if you have one. - Acceptance by email is normal; a signature is not required. This template is general information, not legal advice.